Unions take to the Web

To take advantage of the organizing potential of the Web, unions are investing more energy into developing an online presence.

Union sites often sport flashy graphics and plenty of content, complete with election information, updzates on labor actions, and bargaining reports.

Communications Workers of America President Morton Bahr, who chaired the committee that led to the launch of the AFL-CIO's www.workingfamilies.com, says the various websites maintained by CWA have been extremely important in outreach efforts.

"The fast-growing segment of the workforce in the US are professional, high-tech, and administrative workers," says Mr. Bahr. "In order to inform them about what a union can do for them, you have to speak their language. Their language is the computer and the Internet."

During the Verizon strike in August, CWA posted daily bargaining updates on its website. The site received more than 334,000 unique visitors that month, compared with an average of 12,800 monthly.

And when workers at The Seattle Times and the Seattle Post-Intelligencer went on strike late last year, they began to publish both a print and online version of a strike newspaper, the Seattle Union Record. According to Chuck Taylor, who served as the managing editor of the newspaper, the site received hits ranging from 100,000 to 300,000 per weekday, compared with a print circulation of 40,000.

(c) Copyright 2001. The Christian Science Publishing Society

About these ads
Sponsored Content by LockerDome

We want to hear, did we miss an angle we should have covered? Should we come back to this topic? Or just give us a rating for this story. We want to hear from you.

Loading...

Loading...

Loading...

Save for later

Save
Cancel

Saved ( of items)

This item has been saved to read later from any device.
Access saved items through your user name at the top of the page.

View Saved Items

OK

Failed to save

You reached the limit of 20 saved items.
Please visit following link to manage you saved items.

View Saved Items

OK

Failed to save

You have already saved this item.

View Saved Items

OK