What's in, what's out for 2000

As the end of the 1900s nears, marketers and others are clamoring to project which trends and fads will take hold in 2000 - and which will be left behind.

The following list (abridged to fit) was compiled by Brand Futures Group, a company within Y&R Inc., the worldwide marketing communications company that owns Young & Rubicam Advertising.

IN OUT

Going online to shop Standing in line to Shop

Semiretirement Early retirement

Free ISPs AOL

DVD VHS

Buzz marketing Mass marketing

Family time Overtime

Doing Being

Snowshoeing Snowboarding

Bandwidth Banner ads

Dark denim Khakis

IPOs Day trading

Write-in votes The party line

MP3s CDs

Product placement Billboard ads

Webcams Personal home pages

Offices Cubicles

Short meetings Long lunches

Running Tai Chi

2-Way Radios Pagers

(c) Copyright 1999. The Christian Science Publishing Society