Olympics Drew Top Viewership

NBC'S coverage of the Summer Olympics last week overpowered the competition with twice as many viewers as its next-closest network opponent, according to ratings released Tuesday.

NBC earned a 16.1 average rating for last week's programming. CBS earned an 8.5, ABC an 8.4, and Fox a 6.1, according to the A.C. Nielsen Co.

Each ratings point represents 921,000 homes.

The Olympic ratings still were down two points from those of the 1988 Seoul Games and dropped significantly in the second week following the conclusion of the gymnastics, swimming, and diving competitions.

The first week of prime-time NBC Olympic broadcasts earned a 19.2 average.

The average rating for both weeks of the games was 17.5.

Seven of the final-week Olympic telecasts were among last week's top 10 prime-time shows, with Monday's and Thursday's broadcasts tied for first.

About these ads
Sponsored Content by LockerDome

We want to hear, did we miss an angle we should have covered? Should we come back to this topic? Or just give us a rating for this story. We want to hear from you.

Loading...

Loading...

Loading...

Save for later

Save
Cancel

Saved ( of items)

This item has been saved to read later from any device.
Access saved items through your user name at the top of the page.

View Saved Items

OK

Failed to save

You reached the limit of 20 saved items.
Please visit following link to manage you saved items.

View Saved Items

OK

Failed to save

You have already saved this item.

View Saved Items

OK