TOKYO IS NO.1 ADVERTISING CAPITAL
According to a recent report from Advertising Age, Tokyo has replaced New York as the world's advertising capital.Skip to next paragraph
Subscribe Today to the Monitor
The report, covering more than 1,600 agencies worldwide, shows that Tokyo agencies accounted for $24.5 billion in billings last year, up 8.4 percent from 1990, while New York totaled $24.1 billion, up 3.2 percent from 1990.
London finished third at $12.1 billion, followed by Paris at $9.1 billion, and Chicago, $7.1 billion.