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BOSE: BEATING THE JAPANESE AT THEIR OWN GAME

By Staff writer of The Christian Science Monitor / May 26, 1992



FRAMINGHAM, MASS.

In the world of consumer electronics, Japan has long ruled. But the Bose Corporation's speaker systems are bestsellers in Japan, and founder Amar Bose says a Japanese carmaker told him "that we are now supplying a better product than they can get from Japanese companies."

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While most of its sales are home and professional sound systems, Bose supplies car systems to General Motors, Audi, Honda, Nissan, Mazda, and Mercedes. Dr. Bose, a professor at the Massachusetts Institute of Technology, plows company profits into research.