MCDONALD'S IS SOLE ADVERTISER IN LIFE ISSUE

McDonald's Corporation is the sole advertiser in LIFE magazine's special spring 1990 edition about the world of pre-teens. The 116-page issue, which goes on sale May 7, will have 32 pages of ads reflecting various dimensions of the restaurant chain's business. All of the photos used in the ads were taken by photojournalists on Oct. 25, 1989, at locations around the world.

McDonald's said that LIFE's oversized pages and high-quality photo reproduction ``offered an ideal medium for the advertorials.''

One photo features a park bench made of plastic lumber made from recycled McDonald's polystyrene packaging.

About these ads
Sponsored Content by LockerDome

We want to hear, did we miss an angle we should have covered? Should we come back to this topic? Or just give us a rating for this story. We want to hear from you.

Loading...

Loading...

Loading...

Save for later

Save
Cancel

Saved ( of items)

This item has been saved to read later from any device.
Access saved items through your user name at the top of the page.

View Saved Items

OK

Failed to save

You reached the limit of 20 saved items.
Please visit following link to manage you saved items.

View Saved Items

OK

Failed to save

You have already saved this item.

View Saved Items

OK