Mass-market methods in selling homes

Mass merchandising methods can be applied to selling homes, according to real estate experts who have studied how homes are priced. It's not unusual for the same techniques used in selling consumer goods to be used in home selling. Though not a particularly straightforward method of doing business, the use of ''broken price points'' (like $9.99) has proven effective in moving the merchandise. The most difficult hurdle, experts say, for a real estate sale is at the top of the $100,000 or $200,000 bracket. Experiments have shown that prices like $99,500 or $199,750 have a tendency to enlarge the looker market.

About these ads
Sponsored Content by LockerDome

We want to hear, did we miss an angle we should have covered? Should we come back to this topic? Or just give us a rating for this story. We want to hear from you.

Loading...

Loading...

Loading...

Save for later

Save
Cancel

Saved ( of items)

This item has been saved to read later from any device.
Access saved items through your user name at the top of the page.

View Saved Items

OK

Failed to save

You reached the limit of 20 saved items.
Please visit following link to manage you saved items.

View Saved Items

OK

Failed to save

You have already saved this item.

View Saved Items

OK