Reservations for everything from a river cruise to a motorcoach tour can now be made with a call to a new office in New York. The British Tour and Theatre Center handles both sightseeing arrangements and theater tickets for visitors to London.

Some of the services available from the center are auto-guide private chauffeured tours, river cruises and motorcoach tours operated by Park Lane Sightseeing, and individual car-rental bookings. For more information contact the British Tour and Travel Centre at 19 West 44th Street, New York, N.Y. 10036; telephone or toll-free (800) 225-6577.

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