Selling a mansion via TV 'spot'

West Coast viewers saw a brand-new type of TV commercial on their screens this fall -- a specific home for sale. San Francisco and Los Angeles stations ran a 30-second voice- over spot offering for sale a 24,000-square-foot, 58-room Grand Island mansion, 50 miles northeast of San Francisco, for $3 million.

Owners produced the short clip for less than $1,000 and paid between $5,000 and $10,000 for air time in each city. Results were said to be encouraging for a first-time experiment the owner-sellers said. Inquiries were directed to the Coldwell Banker realty of San Francisco.

Share this story:

We want to hear, did we miss an angle we should have covered? Should we come back to this topic? Or just give us a rating for this story. We want to hear from you.

Loading...

Loading...

Loading...

Save for later

Save
Cancel

Saved ( of items)

This item has been saved to read later from any device.
Access saved items through your user name at the top of the page.

View Saved Items

OK

Failed to save

You reached the limit of 20 saved items.
Please visit following link to manage you saved items.

View Saved Items

OK

Failed to save

You have already saved this item.

View Saved Items

OK